Extend an existing store or site
Ship new functionality, integrations, and improvements on the stack you already run without forcing a risky rebuild.
I help ecommerce teams fix and extend WooCommerce, WordPress, and Laravel systems without rebuilding everything.
Bring me in when checkout breaks, plugins conflict, performance drops, or your team needs features shipped fast on a live system.
Selected clients
Trusted by teams with real web products.
A few clients and projects I have worked with.
Common situations
Hire me when your existing system is slowing down revenue or delivery.
These are the situations where teams usually bring me in.
- Your checkout is broken and orders are being blocked
- Your WordPress site is slow, plugin-heavy, or risky to update
- You need WooCommerce features without rebuilding the whole store
- You need a Laravel API connected to payment, CRM, or ERP systems
- Technical debt is slowing delivery and confidence
- A launch is close and engineering execution needs backup
- Your team needs a reliable developer who can own existing code
- You want AI features connected to a real workflow
Choose the outcome
Pick the path that matches your situation right now.
Same stack, different priority: extend, stabilize, recover, or automate.
Keep a fragile site stable
Get ongoing updates, technical-debt cleanup, and proactive fixes so small issues do not become revenue problems.
Fix a revenue-blocking issue fast
When checkout fails, production breaks, or a launch is at risk, I focus on restoring stability first and cleanup second.
Connect AI to a real workflow
Add AI where it saves time in daily operations, then harden the implementation so it stays reliable in production.
About Paul
8 years of experience building reliable web systems for businesses.
I work as an independent developer with a practical focus on WordPress, WooCommerce, Laravel, and AI-powered workflows. You work directly with the developer doing the work, without agency layers or handoffs. I also help turn AI-generated prototypes into production-ready products that are secure, stable, and maintainable.
- Direct communication, without layers of account management
- Experience with business-critical websites, ecommerce, dashboards, and integrations
- Practical support for new builds, existing systems, and AI-generated apps that need cleanup
Maintenance contracts
Keep the site healthy after launch.
A maintenance contract gives you a fixed developer for updates, monitoring, small fixes, and improvement work before minor issues become expensive problems.
- Core, plugin, and dependency updates
- Priority support for small fixes
- Performance, uptime, and reliability checks
- Roadmap help for upcoming improvements
AI without the hype
Use AI where it saves time or improves the customer experience.
AI works best when it is attached to a real workflow. I help turn practical ideas and AI-generated prototypes into features your team can actually use in production.
- AI-assisted site search and product discovery
- Internal workflow automation
- Content and admin tools
- Security, performance, error handling, and technical-debt cleanup for AI-generated apps
Services
Specialized support for the platforms business owners already use.
If you already know your platform, start here.
WordPress developer
Custom themes, plugin work, performance fixes, migrations, and dependable support for existing WordPress sites.
WooCommerce support
Checkout problems, product flows, payment integrations, speed improvements, and ecommerce features that protect revenue.
Laravel developer
Custom dashboards, APIs, back-office tools, integrations, and maintainable business applications.
AI automation
Useful automations, AI-assisted interfaces, and production-ready cleanup for AI-generated apps and internal tools.
Website maintenance
Ongoing care, updates, monitoring, priority support, and a practical roadmap for keeping your site reliable.
How it works
Simple process, direct communication.
The goal is to understand the problem quickly, choose a practical path, and ship without unnecessary noise.
Tell me what is broken or needed
Share the site URL, deadline, platform, and what you want to change or fix.
I assess the path
You get clear next steps, risk notes, and a practical recommendation before work starts.
We ship the fix or feature
Work stays focused on the business outcome: a working checkout, a stable site, a useful feature, or a cleaner workflow.
Questions
Answers before you get in touch.
Do you work with existing websites?
Yes. Most work starts with an existing WordPress, WooCommerce, or Laravel setup that needs fixes, features, maintenance, or cleanup.
Can I contact you for urgent issues?
Yes. Use the contact form and mark the issue as urgent so the request can be assessed quickly.
Do you offer ongoing maintenance?
Yes. Maintenance contracts are available for updates, monitoring, small improvements, and priority support.
Do you work remotely?
Yes. I work remotely across the world and am locally available around Amsterdam and Haarlem.
Can you add AI to an existing business workflow?
Yes, when there is a useful workflow behind it. Good AI projects usually start with a specific task, bottleneck, or customer experience problem.
What should I include in the form?
Include your site URL, what is broken or needed, your deadline, the platform, and any relevant access or context you already have.
Tell me what you need
Get a clear next step for your site.
Share the context once. I will review it and tell you whether this is a quick fix, a scoped task, or something better planned in steps.
- Urgent production issues get priority.
- No passwords in the first message; access comes later if needed.
- You get scope, risks, and the safest first move before work starts.