Share store and priorities
You send the URL, key bottlenecks, recent changes, and commercial impact.

Looking for a Shopify developer in Amsterdam? I help with theme customization, app conflicts, performance, conversion improvements, and maintenance for existing Shopify stores.
You work directly with a Shopify developer who handles analysis, implementation, and testing.
For Shopify stores in Amsterdam, the need is often direct technical execution: theme changes, app conflicts, or conversion problems that impact revenue now.
You send the URL, key bottlenecks, recent changes, and commercial impact.
You get a practical plan: protect revenue first, then fix structural issues.
Changes are rolled out carefully and tracked for performance, behavior, and conversion impact.
You do not need loose advice. You need direct execution focused on revenue, user experience, and maintainability.
About Paul
I work as an independent developer with a practical focus on WordPress, WooCommerce, Laravel, and AI-powered workflows. You work directly with the developer doing the work, without agency layers or handoffs. I also help turn AI-generated prototypes into production-ready products that are secure, stable, and maintainable.
I help with theme customization, app integrations, conversion improvements, performance, tracking, and maintenance on existing Shopify stores.
Yes. Many engagements start with an existing store where speed, conversion, structure, or maintenance has become difficult.
No. I work independently, so you work directly with the developer handling analysis, implementation, and testing.
It depends on urgency and scope. A small theme fix is very different from checkout-related optimization or a broader structural improvement. You get a clear estimate first.
Yes. Conversion wins often come from product clarity, trust elements, variant flows, cart friction reduction, speed, and stronger CTAs without redesigning everything.
Yes. I review theme architecture, scripts, app load, images, and section patterns that slow rendering or interaction.
Yes. I regularly fix conflicts between apps, theme updates, scripts, and custom code that break storefront behavior.
Yes. I help make event tracking reliable for analytics and ad platforms, including debugging data mismatches.
Yes. I improve templates, internal links, metadata, structured data, and technical details that support visibility and click-through.
Within platform limits, yes. I help with what is possible through Shopify checkout extensibility and configuration, and clearly explain constraint boundaries.
Yes. I work with safe release steps, targeted test scenarios, and rollback-aware execution so changes go live with controlled risk.
Yes, when goals and data quality are clear. We plan migration phases for data, redirects, tracking, and conversion risk control.
Most work is remote. If a local working session helps onboarding, analysis, or handoff, we can plan one when useful.
Shopify developer Amsterdam
Share your store URL, what needs improvement, or what is currently costing revenue. I will map a practical route with priorities.